imm cologne shows new interiors and new ideas. It is the first choice for well-known exhibitors and trade attendees from around the world. This international shelter trade fair uses comprehensive social media communications to underline its position as a trend, innovation and idea-exchange platform and to boost visitor loyalty beyond the fair dates.
Our social media concept perfectly reflected the self-image of the leading interior design fair, and made it the industry’s place to be online as well. With high-end content and cross-channel storytelling (blog, Facebook, Instagram, Twitter, Youtube) around creative and visionary solutions for interiors, we created lively online forums for discussion, trends and innovations. Inspiring campaigns further activated the imm community, like “immagine living spaces”, a furnishing app with a contest that lets users put together their own interior style in a virtual home, and “The World@Home”, a digital journey with trend reports and exciting insights from around the world.
imm prospects were enthusiastic about the lively communication with emotional multimedia content. Reach and interaction increased on all channels, with continuously rising follower and fan numbers. imm cologne has become an important platform for shelter, lifestyle and interior topics, not just during the show but all the time.