With its brands febi, SWAG and Blue Print the bilstein group is a world leader in the independent automotive parts market. This high-growth family-run group has ambitious goals for the future. To reach them it needs talent that doesn’t just bring the specific qualifications, but also has the same “heartbeat” and is actively committed to the company’s goals.
At the bilstein group the people aren’t numbers, but important parts of the company’s success. Our employer branding strategy was based on this core concept. “Be a part of success” was the concept at the core of the employer brand and the lead creative idea in all executions. It was shown visually and in copy. Employees appeared as ambassadors. Their names are also parts of product names of the bilstein group. For example NockenweELLEN (Camshafts) – clearly, Ellen is an essential part of the company’s success.
The bilstein group's employer profile became more authentic and attractive, both internally and externally. The resulting employer brand, which was rolled out internationally, conveyed identification potential, communicated the strengths of the group, and supported the long-term goals of the company.