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VIEW CASE STUDY
EXPERIENCE WORKSHOPS WITH A SIGNAL EFFECT
Everyone knows the “yellow angels” breakdown assistance. But less people know that the ADAC also offers attractive car insurance exclusively for its members. It is fair, transparent, consumer-friendly and is proven to have the best price-value ratio. This had to be clearly communicated, firstly among ADAC employees who see themselves as being a true partner to motorists. They had to become “ambassadors” for the distribution of this product.
With a multi-tiered campaign we set the “signal for change”. The high point of the campaign was a series of experience workshops for ADAC employees with a varied program of discussions, brainstorming sessions and improvisational theater.
This informative and emotional approach was a success: the workshops were received with great enthusiasm. Employees felt integrated and motivated to actively promote the ADAC car insurance, thus creating a strong foundation for successful distribution.