Show Profile: The Tire Cologne shows the industry where things are headed. We developed an integrated campaign consisting of advertising, PR, direct marketing, social media and events.
Our goal is to create “Buoyancy for brands”. Releasing the power of a brand, getting to the heart of its uniqueness, and thereby reaching a higher level, beyond standard pre-packaged solutions.
We start with analysis, strategy and concepts. We listen, ask, and think. We make great discussion and sparring partners. We know the material, and are a pool of knowledge. We find perspectives and ways to proceed.
The result is an intelligent communication solution that clarifies, defines, and shows the personality, strengths and added value of a brand – be it a company, product, person or employer brand. This has sustained effectiveness at the relevant interfaces.
The capabilities we deploy in order to reach these objectives are as varied as the context they are used in. A few selected work samples are the best way to show how these capabilities have repeatedly contributed to the successful implementation of our integrative communications outlook.
Analysis, workshops, strategies:
Developing, positioning and extending brands
Philosophy, values, taglines:
A defined and congruent presentation, internally and externally
Logo, stationery, etc.:
The visual implementation of your company identity