Vorwerk

It was the legendary Kobold vacuum cleaner that grew this family business from Wuppertal into a huge company. Today, Vorwerk provide more than just vacuum cleaners; they offer kitchen appliances, cosmetics and services, amongst other things.

Background
Relatively few people are aware that the company is a globally active enterprise, employing more than half a million people. Vorwerk want to capitalize on their 125^th anniversary by calling attention to their international reach and versatility, so they commission rheinfaktor to develop a high quality anniversary magazine and a press campaign.

Strategy
‘Growth through change’  – Vorwerk’s basic principle acts as the leitmotif across the communications. rheinfaktor concepts and develops a high quality anniversary magazine for employees of the Vorwerk Group (in six languages, including Chinese), which showcases the international, dynamic, multifaceted nature of the Group. The PR work focuses on Vorwerk’s adaptability and commitment to sustainability as a central factor in their success.

Result
The Media sit up and take notice of Vorwerk’s image change and, in turn, they present Vorwerk as an international, sustainable, economically-sound family business with a wide product offering. This results in numerous background stories, interviews and reports in the key daily and economic press. Internally, the anniversary magazine creates a strong sense of employee identification with the international goals and activities of the Vorwerk Group.