VdTÜV

It’s a prime example of successful lobbying: for the last 125 years, the Association of Technical Inspection Agencies (“VdTÜV”) has represented the interests of its members within the spheres of politics, administration, industry and the general public. These members are the regional TÜVs, as well as a few important industry corporations.

Background
The 125th anniversary affords an excellent opportunity to showcase the strengths and technical competence of the Association through a high-class event attended by leading lights from industry and politics.

Strategy
rheinfaktor take on the task of developing an entire range of materials for this event – image brochures, programs, stage design and invitations – and breaks new ground with the simple elegance of the stage decoration and the programs, which underline the relevance of VdTÜV. The image brochures are designed like a premium magazine and emphasize the innovative nature and technical competence of the Association.

Result
The anniversary event was a roaring success – even German President Horst Köhler was in attendance. The high-end, innovatively designed materials received unanimous praise, from the celebrity guests as well as from the organizers themselves.