TÜV Rheinland

The German vehicle inspection sector has been opened up since 2008. For the Technical Supervisory Agency (“TÜV”) Rheinland this means they have to position themselves clearly against the new players in the market.

Background
Given this situation, the TÜV Rheinland, which is the Number One vehicle inspection company, not only wants to convince through their technical expertise but also to create a perception of themselves as an engaged and likeable service provider amongst dealerships, garage owners and end customers.

Strategy
In order to sharpen TÜV Rheinland’s profile as a likeable, service-orientated and competent service provider, rheinfaktor focuses on events that build customer loyalty and shine through their creative and emotional tonality. VIP customers are invited to Truck- and Old Timer races at the Nürburgring, where are personally looked after. rheinfaktor emphasizes the service benefits of TÜV Rheinland in fresh, humorous campaigns to attract younger customers.

Result
This personable, emotional and consistent approach yields success. The number of visitors grows over-proportionally from one event to the next. The guests are extremely satisfied and the customer loyalty to TÜV Rheinland has become a recipe for success.