Communications strategy

TRIBÙ

A new effortlessness in outdoor living: Tribù, the luxury outdoor furniture brand from Belgium, stands for exclusive product design, innovative materials and distinctive, timeless shapes.

Background
Within the design scene their elegant outdoor furniture often creates admiration. With the support of rheinfaktor, Tribù wants to establish itself on the German market as a lifestyle brand for outdoor furniture.

Strategy
rheinfaktor use a combination of sumptuously shot photos and pithy descriptions of the luxurious high-tech materials to create a lot of Media attention for Tribù. The distinctive, minimalist visual language reflects the first class furniture design and conveys an exclusive yet relaxed attitude to life. A press trip to the production location in Provence afforded journalists a firsthand impression of the extraordinary quality of the Tribù products.

Result
The attractive press materials ensure that Tribù gets large format prints in all the key lifestyle-, design- and trade titles. Tribù instantly achieve a media value that is a multiple of the invested PR budget.