Sandvik Coromant

Their products are the best in the world. But that’s not enough for Sandvik Coromant, the world market leader in precision cutting tools for the metalworking industry.

Background
With their products for highly efficient production, comprehensive consultancy and complete services Sandvik Coromant help their clients to optimize their workflows and increase productivity. The Swedish company hires the communications specialists, rheinfaktor, to sharpen their profile as an industry partner.

Strategy
rheinfaktor develops a communications concept that emphasizes the added value delivered by Sandvik Coromant solutions. Top quality precision tools make production more profitable in the long run – this key message is continuously communicated across all channels. At the same time, Sandvik Coromant is clearly and consistently positioned as an engaging service- and production partner, who helps clients to significantly increase return on investment, underlined through their claim: “Your success in focus”.

Result
The extensive overhaul of the communications activity quickly increases Sandvik Coromant’s presence in the trade and business media. The image change is also a success: the company catches the attention of top decision makers and is regarded as an important partner when it comes to increasing productivity and efficiency.