Communications strategy

Rössler Paper

Only by changing can one remain true to oneself: This was the maxim of the traditional Rössler Paper company for the relaunch of its brand identity. 

Background
A wide range of high quality products, reliability, and esteem for customers and partners are the characteristics that made Rössler Paper a strong brand. But the paper manufacturer wanted more, namely to increase sales and become the number one in their sector. This ambitious goal demanded fresh impetus within their communications.

Strategy
Successful brand communication requires a solid strategic foundation. rheinfaktor began with the creative, innovative and inspiring potential of the Rössler Paper brand and the “love of detail” that sets the brand apart. This positioning laid the groundwork for a comprehensive relaunch of the company’s corporate design and delivered a medium-term communication concept that confidently highlighted Rössler’s inspiring paper ideas and set up a lively interaction and active dialogue with their customers, partners and colleagues.

Result
The marketing concept really hit the target–Rössler Paper was completely convinced by the strategic communications planning. The first measures – a new website and a redesigned B2B and B2C communication, online and offline – are already up and running.