PROZEUS

E-business is the key to success in the global sales- and supply markets. Small- and medium-sized businesses in particular can profit enormously from electronic trading. But first they have to set up the necessary processes and standards in their businesses. And they can do this with the support of a network of experts – PROZEUS.

Background
The government-supported initiative develops the E-business competence of small- and medium-sized companies and advises them on the optimization of their marketing- and supply processes. PROZEUS want to create publicity about what they do and ask rheinfaktor to develop a new corporate design for their message and create appealing information materials.

Strategy
rheinfaktor bases the new corporate design on clarity and simplicity – because E-business rules and regulations are complicated enough. Info brochures, flyers and posters are tailored, visually and copy-wise, to the needs of small- and medium sized businesses. An easy-to-understand layout, info boxes and clear color-coding simplify orientation and targeted-group focused information.

Result
Thanks to its consistent and clearly structured new presence the awareness of PROZEUS constantly grows among small- to mid-sized companies. The Initiative is regarded as a competent consultancy partner; the information it provides meets with lively interest.