Communications strategy

Parker Hannifin

Parker Hannifin makes the world go round. The products and applications of the world market leader in engine and motion control technologies allow trains to drive, oil to flow through pipelines, and ensure that assembly lines don’t stand still.

Background
From standard seals to complete automation solutions, the company offers more than a million products and all-encompassing services. Parker Hannifin trusts rheinfaktor’s experience with complex technical topics, tasking the agency to create a coherent and impactful image for the company within the Media.

Strategy
Parker Hannifin’s sheer variety of offering is their key advantage. But this variety poses a real challenge when it comes to communication. rheinfaktor puts the focus on a consistent, harmonious image and emphasizes the innovative force and service orientation of this world market- and technology leader. Product benefits are communicated through target group focused user testimonials, which also highlight Parker Hannifin as a co-operative partner that strives to find solutions together with its clients in order to significantly improve productivity.

Result
The unique, coherent approach sharpens Parker Hannifin’s profile with journalists and readers and clearly differentiates the company from its competitors.