msgGillardon

Two businesses with one common future: msg systems plc provide financial services and Gillardon plc offer financial software. Now they are uniting both their fields of expertise – business and IT know how – into one new company: the msgGillardon plc.

Background
msgGillardon plc is gearing up to become the leading provider of IT solutions for the financial sector.

Strategy
rheinfaktor develops a clear positioning and a common corporate design for the new company. msgGillardon’s performance promise and approach is summed up in the new claim “Advising People, Realizing Ideas”. Their fresh, appealing identity reflects the company’s innovative strength, integrated approach and high level of engagement.

Result
It is no small challenge to capitalize on the merger of the two growing businesses and achieve a result that is equally well received by clients and colleagues alike. However, rheinfaktor rises to the occasion and the msgGillardon team identifies with the claim and corporate design and become real ambassadors for the brand. The clients feel positively addressed through the fresh and appealing approach.