msg systems

A mid-sized contender with big ambitions: the IT Consultancy and Systems Integration house, msg systems, competes with the biggest companies in the field. The company is well equipped to do so.

Background
msg systems offers outstanding specialist expertise; innovative, tailored solutions; comprehensive experience in realizing challenging IT projects; strong business growth and attractive career opportunities. rheinfaktor’s communication assignment is ambitious: establish msg systems as a brand that stands for innovative and integrated IT solutions.

Strategy
FS-RI, XDI, Data Profiling – the services offered by msg systems are as complex as they are in need of explanation. So a clear, understandable approach is essential.
rheinfaktor uses their comprehensive experience in communicating complicated technical connections to develop the company’s image. They create links between the products and the solutions of msg systems through informative and user-oriented case studies. The company’s profile is redesigned in a way that places people and teams at the core, thus introducing emotion and dynamism. Attention-grabbing campaigns complete the picture of an innovative, cooperative business that offers more than ready-made solutions.

Result
The long-range, sustained communication activities are a success: today, msg systems are amongst the top 10 in their field and are held in the highest regard by their customers, prospective employees and the Media.