Mitsubishi Carbide

The Mitsubishi name is well known all over the world. However, even within this field, only a few are aware of the Mitsubishi Carbide division, a globally operative manufacturer of precision tools. That has to change.

Background
By creating a positive stir at the EMO (the most important trade fair for the metal working industry) Mitsubishi Carbide wants to draw the attention of prospective customers to their products and position themselves as a reliable, quality-orientated partner. The company tasks rheinfaktor with the conception and execution of an attention-grabbing trade fair concept.

Strategy
rheinfaktor creates a profile for the company using large format banners showing pictures of satisfied customers. This alone makes Mitsubishi Carbide stand out in the technical environment of the trade fair. The statements from these satisfied customers create a strong sense of the company’s reliable partnership in a captivating, credible and appealing way. These testimonials reappear in all accompanying materials from brochures to press materials.

Result
The result exceeds all expectations. Numerous existing and potential customers visit the trade fair stand, showing a great interest in Mitsubishi Carbide and their offering. This successful fair concept serves as a blueprint for a vast array of Europe-wide measures.