Communications strategy

JFAX

How does one get one’s business onto the front page of Wirstschaftswoche (Germany’s Economist)? What does one have to do in order to have Stern and television run reports about your business? One needs a fantastic business idea and a great story – and Jens “Jaye” Müller has both of these.

Background
The twenty-year-old musician from Berlin founded a unified messaging communications service at the height of the Internet boom, which bundled fax, voicemails, Email and SMS into one mailbox. His business made him a shooting star in the USA and, with the help of rheinfaktor, he becomes a success story in Germany too.

Strategy
rheinfaktor publicizes the full success story and presents the young Internet pioneer in all the relevant media like a pop star.

Result
The story rocks. His invention, his astonishing life story and the Zeitgeist combine to make Jaye Müller one of the first stars of the Internet boom. Several TV shows run in-depth reports about JFAX; Jaye appears on the cover of Wirtschaftswoche; all the top economy- and consumer magazines report extensively on this newcomer and his trailblazing invention. His business, now successfully operating as J2global Communications, is making a fortune.