Communications strategy

JADO

JADO offers a lot more than just bathrooms. The brand stands for luxurious designer fittings and bathroom furniture for free spirited individuals, who love to express their distinctive style in the creation of their personal wellness oasis.

Background
The “Freedom of Expression” claim sums up the JADO brand philosophy. rheinfaktor undertakes presswork that will perfectly reflect this premium brand.

Strategy
In order to establish JADO as a luxury brand for individualists in the minds of consumers, architects, interior designers, specialist trade outlets and craftsmen, rheinfaktor brings the “Freedom of Expression” claim to life. Interviews with designers and reports on attractive showcase projects highlight the multitude of design lines. Brilliant product shots are used to visualize the various design worlds.

Result
JADO’s media presence outperforms all expectations right from the start. Their products glitter in all premium publications in the living, architecture, design and lifestyle media as well as in the specialist bathroom trade press. In the first 4 months of press activity JADO appears in 70 publications – a combined circulation of 5,5 million.