Communications strategy

intec

The telecoms market is a fast-paced one. The need for more and more bandwidth grows constantly. New transmission technology is developed in shorter and shorter intervals. The intec information technology company develops measurement and analysis machines for safe, comfortable activation and trouble shooting for xDSL and ISDN connections, such as VoIP and IPTV testing services.

Background
With its Argus brand products, intec is one of the market leaders in its sector in Europe today. Well-known telecoms providers like Deutsche Telekom, Arcor, Telefonica and British Telecom are just some of intec’s customers.

Strategy
rheinfaktor positions intec as top-class experts for telecoms technologies and measurement through trade articles and statements about new technologies and developments with the telecoms market. Brochures and mailings inform IT and telecoms decision makers about the products and services in a factual and straightforward way. The customer approach is down to earth and so fits with the self-image of intec.

Result
intec is continuously present in all the relevant telecoms- and IT trade press and is established as a leading provider in the field of telecoms measurement technology. The clients value intec as a credible business partner who understands their needs and takes them seriously.