Communications strategy

iBAHN

The US company iBAHN supplies secure high-speed Internet service in hotels and conference centers worldwide. The services are available in over 2100 hotels and conference rooms in 18 countries and are used by around 1.5 million business travelers every month.

Background
Accessing the company network from the hotel room, watching videos on demand, ordering theatre tickets online – iBahn offers services that business travellers have been waiting for a long time.

Strategy
To make the iBAHN service known to the target groups, rheinfaktor focuses on case studies and background articles in hotel and travel magazines, as well as in IT, Trade and Consumer press.

Result
Thanks to the continual presence in the relevant media the benefits of iBAHN are met with great interest in Germany. Within a few years, iBAHN successfully establishes itself as one of the leading suppliers of high-speed Internet services.