Hase Kaminofenbau

There are many manufacturers who build good stoves… Hase builds great ones.

Background
The mid-sized company from Trier has ambitions to become a premium brand through their high quality, German-made products, their distinctive design and their attention to detail.

Strategy
Whoever wants to lead the field must have more than just the best quality products: they need a persuasive message, a clear identity and a consistent appearance. With this in mind, rheinfaktor creates a coherent positioning for Hase as well as unified messages and corporate design. Quality, character, emotion and authenticity – these values form the core of all the communication activities shaping the text and the evocative visual language across all press ads and PR materials.

Result
Clients, retailers and the Media sit up and take notice of Hase as an innovative, design-driven manufacturer of high quality stoves. Retailers identify with Hase’s integrity and welcome them as competent partners.