Essilor

The products are top-class; the company is a global market leader. Essilor already started a revolution more than fifty years ago with the first varifocal lenses.

Background
Essilor is held in the highest regard as a manufacturer of innovative optical products. Now the company, together with rheinfaktor, wants to further enhance its image as a competent, likeable partner to opticians.

Strategy
“Responsible, proactive and inspiring”: Essilor stands for these brand values. In order to convey these values in the consumer and partner communications rheinfaktor begins by creating a distinctive, emotional identity and premium communications materials that express Essilor’s spirit. By using an upbeat, direct approach, an authentic photography style and real testimonials rather than models, rheinfaktor creates positive buzz for the brand. A Customer Loyalty Program is developed and realized to further strengthen bonds with opticians.

Result
The new lively and authentic image is very well received by both partners and the industry. Essilor is perceived increasingly as a sympathetic, eye-level partner – and after only a short space of time Essilor creates real distinction between itself and its competitors.