Communications strategy

Dominic Schindler Creations

Based on the premise “Making the ordinary extraordinary” Dominic Schindler Creations increases the value of investment goods through unusual design ideas.

Background
He is only 26 years old and already a serious competitor for established design agencies. In the pitch for a major order (the redesign of a complete range of machines from Gildemeister, the global market leader in machine construction) the young industrial designer Dominic Schindler beats his competition and causes a commotion within the sector. The creative rebel wants to establish himself further through his innovative design concepts.

Strategy
Dominic Schindler’s unusual design concepts are characterized by their bravery and their functionality. They are also a strong foundation upon which to position the young designer. rheinfaktor uses punchy PR copy that underlines Schindler’s unusual approach and emphasizes the creative potential and personality of the designer.

Result
The design studies and trade articles are received with great interest by the Media. Within a short space of time, Dominic Schindler is maintaining a constant presence in the economy-, design-, and consumer publications. This draws the attention of potential customers who want to get in touch with Schindler.