Display International

As a booth designer and builder for trade fairs, Display International is well known for its spectacular productions.  After putting on many successful shows for renowned companies, it was time for them to take center stage themselves.

Background
The world of Display International is one of lavish product presentations and exciting brand orchestrations. The booth builder bring trade fairs, events and product presentations to life for large, well-known companies, implementing ingenious design concepts with expert workmanship of the highest quality. Therefore, Display International already has an outstanding reputation as a trade show implementor. Now, with the support of rheinfaktor, the goal is to turn the spotlight on their creative competence as well.

Strategy
In a comprehensive strategy workshop, rheinfaktor and Display International developed a powerful positioning. The claim “Making visions a reality” expresses Display International’s ability to not only to build trade fair stands for customers but also to create worlds of experience.  This confident approach was reflected in the creative image brochure: striking photographic images of tigers running across the water and bikers on the moon provided a visual representation of what Display International does for its customers: understanding their vision, developing ideas and sometimes making the impossible possible.

Result
The intelligent strategic approach and the eye-catching image brochure received a lot of positive attention. From the minimalist, elegant layout design to the luxury paper, it showcased Display International’s high quality solutions to best advantage.