Coremetrics

A key drawback to selling one’s products and services on the Internet is the lack of personal contact with customers, and the difficulty in knowing what moves them and what they really want. Coremetrics has the answer.

Background
Coremetrics’ analysis tools for online marketing help businesses to get to know their customers better and understand their needs. Marketing decision-makers need to be made aware of these benefits.

Strategy
rheinfaktor selects PR and press work as the ideal means to clearly illustrate the complex benefits offered by Coremetrics and underline the added value for clients. Using a mixture of brochures and press releases, Coremetrics is presented to marketing decision-makers and the Media as a competent provider of online business optimization solutions and leading innovator in this field.

Result
Within a short space of time Coremetrics achieves a high degree of awareness thanks to numerous mentions in the relevant media.