Communications strategy

Avid

AVID is a leading producer of all types of audio and video formats, including TV, film, video and live shows.

Background
There is hardly another name as prominent in audio and video production as AVID. The business that conquered the market as the supplier of professional film and video editing equipment is now a multimedia player. AVID delivers innovative solutions that effectively optimize workflow, including notation software, professional mixers, home editing systems and complete studio systems. This had to be communicated throughout Europe.

Strategy
As part of an international agency network, rheinfactor leveraged its broad base of journalism contacts to systematically place AVID in the German media. A combination of user testimonies, test reports and trade interviews put the focus on AVID’s innovative studio solutions and positioned the company as a pioneer and driving force in the industry.

Result
Our comprehensive PR campaign was a success. rheinfaktor helped AVID to significantly increase its media presence, reach a broader spectrum of media and raise perception of the company as an innovative technology leader.