Autohaus Rolf Horn

Autohaus Rolf Horn is among the leading BMW dealers in the Rhein-Erft region. In today’s highly competitive automotive market most dealerships can no longer rely on the power of a big brand to position themselves.

Background
Today, new car sales no longer form the core business of car dealerships and so they need to create new income sources through service concepts, used car sales promotions and local events. This is the path taken by Rolf Horn to achieve his goal of becoming the top BMW dealer in the region.

Strategy
rheinfaktor creates a complete bundle of unique, intelligent and witty measures, from print advertisements to radio spots in local media, from promotional deals to sports- and culture sponsorship, such as attractive client events. Thus the Rolf Horn dealership, under the umbrella of the BMW brand, develops a sustainable identity and positions itself as a strong partner with close local ties.

Result
The distinctive spots, mailings and promotions create much talk value in the region and bring new customers to Ralf Horn. The business gains awareness as a dealership with strong local roots – and quickly grows to be the Number One BMW dealer in the region.