AkzoNobel

AkzoNobel is the world’s largest manufacturer of colors and paints. The company’s products are used everywhere – from inside our homes to the famous Sydney Harbor Bridge.

Background
“Adding color to people’s life” was the theme of AkzoNobel’s major global umbrella campaign. The goal was to demonstrate the prominent role that color plays in everyone’s life and to position AkzoNobel as the pace-setting paint manufacturer. The German branch was also asked to develop their own ideas and activities for the campaign.

Strategy
“Germany is full of color” was the local adaptation of the global campaign theme. rheinfaktor developed a complementary, integrated concept that made the experience and vision of AkzoNoble tangible, both inside and outside the company. “What is the color of an idea? Can colors change the way we work?” Provocative questions like these provided food for thought and formed the central design element for inspiring interiors and activities, including a trade fair lounge, a training center, and workshops for employees.

Result
The concept created a lot of enthusiasm: employees were inspired by the questions and contributed numerous creative suggestions about how color can enrich life and what role AkzoNobel can play in this. In addition, the AkzoNobel trade fair lounge was a talking point among new and existing customers for a long time.