Our guiding stars

rheinfaktor is full of ideas and the joy of creation. Yet we sail a steady course because we are led by strong values that form the foundation of all our activities: clarity, creativity, engagement, ambition and above all, originality. These values are the guiding stars that light our way on every journey.

Clear
We think and work analytically, strategically and conceptually. Outstanding communication is no accident. We achieve it through intelligence, creativity, perseverance – and a good dose of intuition.

Creative
We are inquisitive and versatile. We search for the unique. We are not creative for the sake of it: our creativity yields success for our clients.

Engaged
We are powered by enthusiasm. We get to know our subjects thoroughly, but we can also step back and observe from a distance. Our engagement is the perfect balance between nearness and distance, between detailed accuracy and the bigger picture.

Ambitious
We are demanding – especially with ourselves. We achieve outstanding results through a mixture of different talents, insight and skills. We are friendly, open and constructive in our input.

Original
We are original – in our business, in our thinking, in our words and in our advice. We have unique ideas and are self-motivated. We help our clients to develop individual brand profiles by developing their claims and themes in a fresh, unbiased way.